We’ve recently added some new products to the store! We now offer a Mod Brand kit, in line with our new Shepard one, and we also added a new set of header layouts for WordPress/ProPhoto blogs!

Mod Brand Kit by La Lune CreativePIN


The Mod Brand Kit includes:

  • Business Card
  • Letterhead
  • High Quality Logo
  • DVD Cover
  • 5×7 Thank You Card
  • 5×7 Price Card
  • 5×7 Gift Card
  • Sticker Design
  • 5×7 Accordion style brochure
  • 2 Facebook timeline covers and matching icons
  • Pinterest profile button and matching board icon
  • PDF guide for getting started

To see it in the store click the image above or head here.

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We’re introducing a brand new design today, meet Wunderlust!

A wonderful mix of vintage and modern style, it features a spanning header background with integrated slideshow, custom graphics, logo, fonts, and more! The design is compatible with all of ProPhoto’s features, including a sidebar (not shown) bio area, footer, home page, etc. To see more details about the design, check out the design section and view the blog board below!

La Lune Creative - Wunderlust ProPhoto Design SuitePIN

Pro Photo Wunderlust Design - View DemoPro Photo Wunderlust Design - Purchase


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There’s been all this talk about what a “Responsive” design is these days. We get asked if so-and-so design is responsive all the time, but most people don’t even know what they’re asking. Today I’m wanting to clarify and educate on what a responsive design really is. I call this the ProPhoto edition because we’re only talking about Responsive design in terms of what ProPhoto can do.


Responsive design is a website in which a user can have the best possible viewing experience no matter which size screen they’re viewing it on. So if you’re on a desktop the website might scale down  depending on what size your monitor and resolution is set to.  If you’re on a mobile device the site will serve you a mobile version for displaying it on the go. Responsive usually means the design itself is simple, to the point and has the least amount of work involved to get the person viewing it where they need to go the fastest.


vsco 2000

What a good example of a “responsive” website is. VSCO film. You can view that site on any screen size (including a massive 27″ imac screen in full screen mode) and all the important bits will scale up or down to view. The actual CONTENT space never changes, only the elements that need expanding (like headers, footers, and grids) The design and content is easily readable for any viewing experience and the mobile view looks awesome.


ProPhoto is and isn’t a “Responsive” WordPress theme.

What ProPhoto has is a great mobile viewing experience. You can view any ProPhoto design on an iPad or mobile device and you’ll always be able to see the site in a simple, easy, way.

What ProPhoto can’t do is change the content size or elements of the design depending on what screen size you’re viewing it on. There’s no scaling involved except in certain circumstances. The new browser spanning menus and the footer spanning option are both responsive, in that when activated they’ll change size depending on what screen size you’re viewing the site on. Those are the only two options that currently are responsive in ProPhoto.


So why all the fuss about responsive design?

We’ve had several people ask us if Mitty and Redwood are responsive, and even some clients ask if other competitor’s designs are as well.  When we created “Mitty” and “Redwood”  they were intentionally made to LOOK responsive, but aren’t. The backgrounds are meant to show more space on the sides depending on how large your screen size is. This isn’t responsive because basically it just cuts those images off at the sides on smaller screens. It doesn’t re-size. We created those designs to be intentionally like that, we liked the idea of doing something different with ProPhoto, which eventually caught on and now every designer is doing it. All new designs in the store with large spanning headers “cheat” based on the same method we used. I feel I need to explain this because some users are confused at the difference and some just don’t know what a responsive design is, period.

Unfortunately, a lot of the newer designs in the ProPhoto store are using the same method we created but they’re expanding the actual content size (the place where your posts and pages go). What photographers don’t understand when buying those designs, is they aren’t FULLY responsive and that when viewers on say 13″ laptops and some tablets view a site that’s 1600px wide or more, their clients have to annoyingly scroll horizontally to see the entire site on a smaller screens.

We love the idea of creating huge designs that span entire screens, we plan on creating 10x the amount of designs we do now when ProPhoto does finally go fully responsive, but until then we won’t be making our designs like the current trend is setting in the store. We’re still going to be going by the old design standard for a 12″ screen or less, all of our current designs go by that standard, including Redwood and Mitty. We don’t believe in leaving ANYONE out in the cold, and neither should photographers clients.

On a side note. We really truly do Love ProPhoto. It is the best photography theme, it’s why we don’t switch or design on anything else (yet). ProPhoto is doing things right, because they’re taking baby steps. Mobile was the first hurdle to a fully responsive ProPhoto theme, and now that mobile is a done deal you can only guess what could come next! Also, proofing should be launching very soon, and ProPhoto will truly be a one stop shop!

If you have questions about responsive design or just want to talk about it leave it in the comments below!


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  • nev7.22.14

    I was just considering leaving Prophoto after many years to Flosites, but really like Sparrow. I just enjoy the fluid feel and the way Flothemes ‘seems’ to have more custom options in terms of layouts and looks per theme. Still on the fence.ReplyCancel

    • ProPhoto can be VERY flexible with layouts and options, as seen in some of the latest designs in the store. It’s all about knowing the software, which most users don’t. There’s so many options that it can be a little overwhelming. ProPhoto is aware of that and is moving in a direction to make things a lot more smooth in future versions.

      ProPhoto has about a million options, and some of the best customer service on the internet. We like to think we’re on top of our game in that department as well.

      Some of the competitor sites offering Photo sites don’t really compare to ProPhoto. Flosites doesn’t offer template sites anymore, they moved to a custom design service. Showit isn’t WordPress based, and they’re still using flash for all their websites. The flexibility you have from using WordPress, WordPress Plugins + ProPhoto is definitely way more than you probably realize.

      La Lune CreativeReplyCancel

  • Natalia8.19.14

    I’m going to move to ProPhoto soon and your templates are my favorite. I like Redwood but noticed that problem with full screen view on some templates. I’m still looking for the best option, but I really love your works, hope to see more beautiful designs from you :)
    PS: It’s a pity you don’t create individual designs more.ReplyCancel

  • Barb1.7.15

    Hi I recently purchased Sparrow and I am customizing it to my needs, slowly but surely. I absolutely love the design and well I had the wrong understanding of the word responsive…I understand the concept of it and it that sense I guess Sparrow is responsive, in the way it helps me get my content in a simply display ..I am still learning and adding content I’m in the care bones for now but Im happy with the look.
    I wish it was the same look on the web as on the mobile but then is very small fonts and display is too tiny…:(

    Thanks anyway for a great theme!
    smiles BarbReplyCancel

  • Well, said, Matt!ReplyCancel